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This article is aimed at
answering the basic question,
“How can I make music on hold
work on my phones?”
Music on hold reassures callers
that they are still connected,
while sending the signal that
you care.
TIP: Take into account the
length of hold times in your
office, and consider using
short paragraphs in your
messaging.
Ask for a free demonstration
production, including
customized information about
your company.
Music On Hold Basics
Music On-Hold is an effective customer relations tool.
Over 70% of business callers are placed on hold at the average
office. This means time spent on-hold is likely or inevitable.
There’s no doubt that being on hold is a "negative" experience for
the caller. In a USA Today survey, business callers were asked to
rank likes and dislikes about placing business calls. What was the
number one dislike? You guessed it: being on-hold.
Being on hold, however, does not need to be a negative
experience, however. With a little know-how and not too many
dollars, your company can engineer a solution that turns the
unavoidable hold time into a positive, business-building
experience.
The customer-relations aspect of music on hold can’t be
overstated: hearing on-hold music and greetings indicates to
your caller that your office is sensitive to their needs.
Music On Hold Plays 24/7.
It’s important to grasp that your music on-hold stays on 24/7. It’s
a "set-it-and-forget-it" solution to communicating with customers
who are otherwise trapped in silence wondering whether they’re
still connected to your office. As a “full time broadcast” you are
spared having to start, stop and reload the on hold message
equipment.
Keeping the music on continuously gives you the peace of mind
that your callers will get the message that you care, any time they
are placed on hold.
Loop Playback: Hearing The Message “In Progress”.
Most music on hold systems play audio in a “loop”, which is to say
that the audio file repeats endlessly. As callers are placed on
hold, they hear the message "in progress", so you’ll never be
quite sure what part of the audio production is being heard. For
this reason, it’s smart to take into account the length of your
average on-hold time and use scripts that are written in small
chunks.
Avoid Consumer Grade Solutions.
On-hold equipment is designed to play around the clock without
gaps or problems, even in the event of a power loss to the player.
This is why it is best to avoid consumer-grade CD and mp3
players, which are not designed to stay on all the time.
Is Music On Hold Affordable?
Today, music on hold is affordable if you can find a studio that will
make your audio production with "no strings attached". Look for
“buyout” offers that free you of monthly leases and fees.
An annual package may be beneficial if you are certain you will be
changing your message at least 4 times or more in one year.
(24 Seiten)
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